I’m Katrina Tan,
Experience Leader in Design, Research, & CX

I’m currently an Experience Manager at Central Pacific Bank in Honolulu, Hawaiʻi. My role reports into the Executive Office where I strategize change at the enterprise level.

I was previously a Lead UX Researcher at JPMorgan Chase, TransUnion, and agencies. I have both product design and UX research experiences. My mission is to build empathy for all customers at all milestones and drive product innovation to meet their needs.

Brand Framework
How do we create an optimal brand experience for two distinct brands living under one entity?